JPMorgan Chase
Chicago, Illinois, United States
11 days ago
Job Type
Job Function


As a Media Insights Lead at Chase, you will play a pivotal role in leading and transforming our understanding of media performance and planning to achieve business goals. You will have the opportunity to lead a talented team of data insight professionals, uncovering media-actionable insights on Chase customers and target audiences that guide campaign development and establish the role of Paid Media. As the discipline lead, you will set the strategic direction for the media insights function, promote process improvement, and ensure the high quality data-promoten insights are delivered to business stakeholders. We also look forward to your contribution to the transformation of the Insights vertical, building consumer data ecosystems that combine analytical and survey-based data assets into one unified intelligence platform.

Job Responsibilities:
  • Build and lead a high-performing team of data insights analysts, fostering a culture of collaboration, innovation, and process improvements
  • Manage the annual media insights book of work, including research initiatives, data collection strategies, and reporting frameworks
  • Design and lead robust processes for data collection, analysis, and reporting that ensures accuracy, consistency, and compliance with controls standards
  • Be the voice of the consumer(s); utilize 1st party, 2nd party, and 3rd party data to provide a comprehensive view of consumer behaviors and how they relate to competitive advantage for Chase
  • Synthesize learnings from data platforms, ongoing brand tracking, contact panels, syndicated materials, historical testing, behavioral analytics, product features/positioning, and customer journeys into a cohesive and actionable story
  • Create and publish insight reports on a regular cadence, managing from hypothesis generation, brainstorming, recommendation building, on to final deliverable
  • Provide Media Management and Line of Business Marketing teams with business and consumer insights to define and refine target audience segments
  • Partner with Brand and Corporate insights teams on collaborative approaches that provide a multidimensional view of the consumer, and the role of JPMC products and services in their lives
  • Maintain forward looking perspective on the media and consumer data landscape, ensuring Chase maintains and extends its competitive advantage
  • Partner with other Data Analysts, Product and Technology teams to identify opportunities to build solutions for Consumer Research
  • Provide mentorship and direction to junior team members, and contribute to the Media team's collective toolkit to continually enhance our effectiveness as an organization

Required Qualifications, Skills and capabilities:
  • 7+ years' experience in digital marketing; experience conducting primary and secondary research using both quantitative and qualitative methodologies
  • Ability to translate consumer voices into actionable insights to inform strategic business objectives and decisions
  • Ability to support opinions and perspectives with insightful, strategic and data-substantiated rationale
  • Strong storytelling skills with the ability to translate complex concepts into simple, powerful narratives in verbal, visual, and written formats to senior leaders
  • Strong attention to detail and an obsession with maintaining accuracy/clarity in your written communications
  • Understanding of methodology, data & systems from a broad range of research providers, including emerging tools and methods
  • Deep knowledge of 3rd party data landscape, with demonstrated experience partnering with third parties to deliver innovative, actionable consumer insight work
  • Exceptional project management skills with the ability to adapt quickly, dynamically, and intelligently while working independently in a fast-paced environment

Preferred Qualifications, Skills and capabilities:
  • Working experience utilizing DSPs and Social buying platforms to derive insight and inform media strategy
  • Working experience creating, managing and tracking audiences in data management platforms (e.g. Salesforce Audience Studio, Adobe Audience Manager, Oracle BlueKai, Amobee, Google GCP + GMP, etc.) and/or customer data platforms to create audience profiles and taxonomies of strategic value to firm wide growth preferred
  • Financial-service category, highly-regulated category experience, and/ or in-house experience preferred
  • Experience working with regulatory frameworks such as GDPR and CCPA, with demonstrated understanding of their impact on data collection

About the Team

Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. In accordance with applicable law, we make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as any mental health or physical disability needs.

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set, and location. For those in eligible roles, discretionary incentive compensation which may be awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.

JPMorgan Chase is an Equal Opportunity Employer, including Disability/Veterans

Job ID: 72386729

Please refer to the company's website or job descriptions to learn more about them.

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